IMATS LA starts today

Star Trek at IMATS

Image credit: Star Trek at IMATS

This weekend is the perfect opportunity for makeup artists who really want to work in the industry to connect and learn from legends and icons of the business. IMATS is the first-ever pro makeup artist show established in LA in 1997 and continues to be one of the must-attend events every year. IMATS started as an event geared towards film, television and special effects has since expanded to include all areas of makeup artistry.

This year IMATS is celebrating 50 years of Star Trek. Oscar winner and nine time Emmy Award winner Michael Westmore will lead a panel of top artists, filmmakers and cast members as they discuss their roles in the TV shows and films.

This year, IMATS has added more than 30 new exhibitors geared towards beauty enthusiasts. Many exhibitors will offer discounts. Don’t forget to bring your Pro card so you can take advantage of the savings.

Today’s schedule for Friday, January 15, 2016

10:30am Rod Maxwell will teach you how to perfectly match flesh tones by sharing tips and tools you’ll use to adjust like a pro.  Rod Maxwell is an award winning special makeup effects artist, recent Face Off contestant and director who has worked on many projects for almost two decades. You may have seen his work in The Wishing Well, Is It Just Me and The 10 Year Plan.

3:00pm Pro Card Event – For Pro Card holders only, here is your chance to shop early, network and find out about perks just for you.

3:30pm Oscar Talk :Black Mass – IMATS executive producer Michael Key will interview Joel Harlow, an award winning makeup artist known for cutting-edge use of prosthetics featured in film and television will talk about his work in the film Black Mass.

5:00pm Build Your Brand, Build Your Dream– Join pro makeup artist and three time U.S. world champion facialist Brian Champagne host a panel discuss with Tamanna Roashan of Dress Your Face and Linda Morphe of Morphe Brushes reveal how they built their brands and offer insights and tips to help you build your dream.

5:00pm Master Effects Designer Neill Gordon Creates Doctor Who Character

Click here to find out more about IMATS, see the schedule, additional speakers and exhibitors

 

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My experience: The Makeup Show NYC

Kit Focus Presentation

The Makeup Show Kit Focus

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The Makeup Show NYC is an inspiring event for any makeup industry professional. Produced by The Powder Group, created by Michael DeVellis that begin with a vision to educate and take pro-artistry to a new level. Now celebrating 10 years, this show has truly a must-attend venue for any makeup artist who wants to enhance their skills, network with other professionals and grow in their profession.

Every year I excitedly attend The Makeup Show NYC. This year was no different. It’s a 2 day event that can very easily become a week long incentive for creativity if your time and budget permits. The Makeup Show took place recently on Sunday and Monday at the Metropolitan Pavilion.

As a makeup artist there are not many events you can attend with the opportunity to listen, learn and meet makeup pro’s and industry insiders including Michael DeVellis, James Vincent, Orlando Santiago, and Crystal Wright.

Prior to attending I plan my days to get the most out of my attendance. There are seminars, presentations and business forums scheduled through each day. I always enjoy the Kit Focus presentation. This year I learned some great tips from James Vincent, Jon Hennessy and Orlando Santiago. They held a very casual conversation to the audience about key products they use and why. I have learned to find products that have multi-use capabilities and my kit has become more compact. You really do look much more professional when you’re not dragging around a heavy load of products and tools to every booking. I made sure to refill my kit today with Embroylisse Lait Crème and 12 Flash Color Case by Makeup Forever.

Next I attended Represent: Understanding the Relationship of Artist and Agent with Pati Dubroff & Booke Wall. This was a great keynote presentation. Pati Dubroff is a makeup artist who makes applying makeup look easy. Her work continues to grace red carpet events but is also seen on many major magazine covers and in beauty ads. Brooke Wall is the CEO of The Wall Group, an agency that represents many great, talented individuals who work in makeup and fashion. This presentation delivered great insight on getting your foot in the door. One important thing all artist must realize is you have to work hard to accomplish your goals. Assist as much as you can until you can book your own gigs. Once you are signed with an agency, you still have to impress each client every time or you won’t work.

Gina Brooke & Ilona Royce Smithkin

Gina Brooke and her muse, painter Ilona Royce Smithkin

Renowned makeup artist Gina Brooke gave us insight on finding inspiration. She also introduced us to her muse, Ilona Royce Smithkin a painter who resides in Manhattan. Intrigued and determine where Ms. Smithkin got her long, beautiful red eyelashes, Gina soon discovered that she made them herself from her own hair. Gina also offered great advice on elevating your career.

After this presentation I spend time visiting the many vendors that participated in the show. I stocked up on items need for my kit and re-connected with friends and peers. It was really exciting to see so many people enjoy the experience The Makeup Show NYC has to offer.

Celebrity makeup artist Billy B. joins L’Oreal Paris consulting team

image credit: Billy B. Beauty

image credit: Billy B. Beauty

L’Oreal Paris announced on Dec. 4 the newest member to the global beauty brand’s expert team. Celebrity makeup artist Billy Brasfield, aka, Billy B. has been added to the already impressive roster of beauty experts at L’Oreal that include Tom Bachik for Nail, Christophe Robin for Hair Color, Dr. Gervaise Gerstner for Skincare and Johnny Lavoy for Haircare.

With more than 20 years of beauty experience, Billy B. will lend his expertise for product development, consumer education and creating trendsetting makeup looks for L’Oreal Paris spokespeople. His work has appeared on every notable high-profile red carpet including the Academy Awards, Emmys, Grammys and Cannes International Film Festival, so this truly is exciting news for all L’Oreal lovers.

In 1985, his career began when he left his Mississippi hometown and moved to New York City. Without any experience in cosmetics, Billy B. charmed his way to a position behind the beauty counter of a leading department store. It was through this position that Billy discovered his true talent and passion. Now, more than two decades later, Billy B. has become a master of his craft, gaining recognition from makeup artists and industry experts worldwide.

In addition to his work on the red carpet, Billy B. has worked with some of the world’s most iconic photographers, both past and present, for the covers and beauty spreads of the world’s leading beauty and fashion magazines.

Billy B. is known for pushing beauty boundaries, whether he is creating a look for an event, an editorial spread or a music video. He is very passionate about inspiring others in the makeup artist community through his work.  Billy B. lectures and teaches both up-and-coming and established artists regularly.

I had the pleasure and opportunity to see him at the Makeup Show NYC 2011 when he shared the secrets of his success as a keynote speaker. I found him inspiring. He is certainly the makeup artist many inspire to become. Billy B. is a wealth of knowledge on the topic of beauty.

Billy B.’s clients include top models, award winning actors and musicians including Beyonce, Lady Gaga, Sharon Stone, Regina King, and Pink.

 

Social Media Information:

FaceBook

Facebook.com/lorealparis

Facebook.com/Misterbillyb

Twitter:

@LOrealParisUSA

@MrBillyB

Websites:

LOrealParisUSA.com

Billybbeauty.com

 
image credit: Billy B. Beauty